Studying your current customers— "customer experience analysis"—can help you learn what to do today to retain more revenue tomorrow.
Customer experience analysis works, according to the following Primary Intelligence infographic, because it goes to the source, tells you what happened, tells you what to do next, and delivers an outcome.
Your first step in customer experience analysis is to "look for customers who are three to six months from renewal," suggests the infographic. "Find the key decision-makers."
Then examine how your customers feel. "Ask what benefits they receive from using your solution, and find out if there are benefits not being delivered," states Primary Intelligence. "Find the likelihood of there being repeat business."
For the next steps to customer experience analysis and to find out its benefits, check out the infographic:
Continue reading "Customer Experience Analysis: How to Retain Your Customers [Infographic]" ... Read the full article
MarketingProfs provides thousands of marketing resources, entirely free!
Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.
You may like these other MarketingProfs articles related to Customer Behavior:
- How to Push Customers Down the Brand Loyalty Funnel
- Why People Really Do What They Do: 'Primal Brain' Author Tim Ash on Marketing Smarts [Podcast]
- Do Customers Trust You? Six Tips for Earning Brand Trust in 2021
- This Is Your Brain on Marketing: Nancy Harhut on Marketing Smarts [Podcast]
- How IT Buyers' Researching Behaviors Changed in 2020