Want to boost your referral traffic and generate more social shares from your content? Then craft engaging infographics. Here's how to get started.

First, "identify what your target audience will be interested in," states SerpLogic in its infographic. "A successful infographic will highlight the expertise of the company creating it while satisfying the interest of its audience."

Second, choose the type of infographic—static, motion, or interactive—to create.

Next, "source the content and data points for the infographic," recommends SerpLogic. "Reference all data to give credit to the original source of information."

For more tips on creating a successful infographic, check out the infographic:

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ABOUT THE AUTHOR
image of Verónica Jarski

Veronica Jarski is the Opinions editor and a senior writer at MarketingProfs. She can be reached at veronicaj@marketingprofs.com.

Twitter: @Veronica_Jarski