Consumers have high expectations of retailers during this holiday season. Here's a look at what they want and ideas for meeting their expectations.
"Consumers will use a blend of channels and devices to complete their holiday shopping this year, and retailers must deliver seamless cross-channel experiences," states the following Signal infographic.
"Offer frictionless, consistent experiences across channels with added conveniences like buy online/pick up in-store, free shipping, and easy returns," suggests Signal.
Some 60% of consumers state that the ability to purchase items online and pick them up in a brick-and-mortar store influences where they make holiday purchases.
To find out more about holiday shoppers and how to reach them, check out the infographic.
Continue reading "Unwrapping the 2016 Holiday Shopping Experience [Infographic]" ... Read the full article
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