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Your 2017 Marketing To-Do List [Infographic]

by Laura Forer  |  
January 19, 2017

Now that we're well into 2017, are you checking items off your marketing to-do list? Or, like many of us procrastinators, do you have a to-do list that consists of just one item: "Make 2017 marketing to-do list"?

If the latter is the case, IBM has you covered.

The software company has put together an infographic guide to help marketers prioritize their efforts this year, and it also explains the benefits that each idea can have on your program.

For example, stories are up to 22 times more memorable than facts or figures alone, the infographic claims, and it gives tips on how to captivate your audience with better stories this year.

To start your own marketing to-do list, click or tap on the infographic to see a larger version:

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Laura Forer is a freelance writer, email and content strategist, and crossword puzzle enthusiast. She's an assistant editor at MarketingProfs, where she manages infographic submissions, among other things.

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  • by Stephanie Reyes Fri Jan 20, 2017 via web

    Nice informative infographic! This is valuable information when it comes to marketers creating their own to-do list. These topics that should be focused on in 2017 which are, experimenting with new technology, investing in experiences, building a stronger, more confined strategy, captivating with better stories, understanding big data using artificial intelligence, and being good to people, will surely help guide marketers to create their goals this year and eventually achieve them.

  • by Tauseef Sarwar Thu Feb 2, 2017 via web

    Great source of Infomation

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