Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!
Text:  A A

12 Examples of Killer Email Campaigns From 2016 [Infographic]

by Laura Forer  |  
January 5, 2017

The folks at Emma made a list, checked it twice, and you were good this holiday season so here's a peek.

The email marketing software provider compiled the top 12 emails of the year sent through its platform. Among the highlighted emails:

• Telluride Truffle for its innovative referral program (people are four times more likely to buy when referred by a friend)

• The Escape Game for its dynamic "thank you" email

• Preppy Pineapple and the Texas A&M Foundation for their use of animated gifs

Emma also explains why the techniques used by each email are beneficial, such as noting that animated gifs increase click rates up to 42% and conversion rates up to 130%.

To see all 12 emails and the lessons to be learned from each, click on this truncated version of the infographic:

Sign up for free to read the full article.Read the Full Article

Membership is required to access the full version of this how-to marketing article ... don't worry though, it's FREE!


We will never sell or rent your email address to anyone. We value your privacy. (We hate spam as much as you do.) See our privacy policy.

Sign in with one of your preferred accounts below:


Laura Forer is a freelance writer, email and content strategist, and crossword puzzle enthusiast. She's an assistant editor at MarketingProfs, where she manages infographic submissions, among other things.

Rate this  

Overall rating

  • This has a 4 star rating
  • This has a 4 star rating
  • This has a 4 star rating
  • This has a 4 star rating
  • This has a 4 star rating
1 rating(s)

Add a Comment


  • by Expressly Tue Jan 17, 2017 via web

    Thank you for the post, Laura. These are some great examples here that we can maybe take some inspiration from.

    Email campaigns can be very difficult to get right but when you do, they can be extremely effective. One thing that many people forget in their email marketing campaigns is that they needs to be relevant to the customers, otherwise they will have no interest. Itís something that sounds simple but so many people tend to forget the basics.

    Here at Expressly, we have a system that will help to ensure that your marketing campaigns have something of interest to the customer, every time. We have created a network of online merchants that help each other in their marketing efforts by showing relevant but non-competing ads on their sites.

    When these ads are sent as part of an email marketing campaign, the customer gets great offers on products on services that we already know they have an interest in.

    [Message edited by MarketingProfs.]

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!