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12 Examples of Killer Email Campaigns From 2016 [Infographic]

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The folks at Emma made a list, checked it twice, and you were good this holiday season so here's a peek.

The email marketing software provider compiled the top 12 emails of the year sent through its platform. Among the highlighted emails:

• Telluride Truffle for its innovative referral program (people are four times more likely to buy when referred by a friend)

• The Escape Game for its dynamic "thank you" email

• Preppy Pineapple and the Texas A&M Foundation for their use of animated gifs

Emma also explains why the techniques used by each email are beneficial, such as noting that animated gifs increase click rates up to 42% and conversion rates up to 130%.

To see all 12 emails and the lessons to be learned from each, click on this truncated version of the infographic:

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Laura Forer is the manager of MarketingProfs: Made to Order, Original Content Services, which helps clients generate leads, drive site traffic, and build their brands through useful, well-designed content.

LinkedIn: Laura Forer

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  • by Expressly Tue Jan 17, 2017 via web

    Thank you for the post, Laura. These are some great examples here that we can maybe take some inspiration from.

    Email campaigns can be very difficult to get right but when you do, they can be extremely effective. One thing that many people forget in their email marketing campaigns is that they needs to be relevant to the customers, otherwise they will have no interest. Itís something that sounds simple but so many people tend to forget the basics.

    Here at Expressly, we have a system that will help to ensure that your marketing campaigns have something of interest to the customer, every time. We have created a network of online merchants that help each other in their marketing efforts by showing relevant but non-competing ads on their sites.

    When these ads are sent as part of an email marketing campaign, the customer gets great offers on products on services that we already know they have an interest in.

    [Message edited by MarketingProfs.]

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