Facebook ad targeting allows marketers to carefully select an audience. It's a powerful way for Facebook advertisers to hyper-target very specific groups.

But ad targeting can also be overwhelming, because there are so many options to choose from.

An infographic by Facebook ad agency Advertisemint brings clarity to the ad targeting choices by breaking them down into five categories:

1. Demographics: Targeting options include age, gender, interest, and language, among many others.

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ABOUT THE AUTHOR
image of Laura Forer

Laura Forer is a freelance writer, email and content strategist, and crossword puzzle enthusiast. She's an assistant editor at MarketingProfs, where she manages infographic submissions, among other things.