Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!
N E X T
Text:  A A

The Complete Guide to Facebook Ad Targeting [Infographic]

by   |    |  3,127 views

Facebook ad targeting allows marketers to carefully select an audience. It's a powerful way for Facebook advertisers to hyper-target very specific groups.

But ad targeting can also be overwhelming, because there are so many options to choose from.

An infographic by Facebook ad agency Advertisemint brings clarity to the ad targeting choices by breaking them down into five categories:

1. Demographics: Targeting options include age, gender, interest, and language, among many others.

2. Connections: Targeting options include people who liked a brand's Facebook page or app, as well as the friends of those high-interest persons.


3. Interest: Targeting options include people who are interested in a brand or who are likely to be interested in a brand; other targeting options are categories such as movies, music, sports, games, shopping, and more.

4. Custom audiences: With this option, an advertiser can upload a customer contact list to target existing customers who are also Facebook users.

5. Behaviors:Targeting options include people with particular behaviors, such as automotive purchase, mobile or financial behaviors, travel patterns, and more.

To see Advertisemint's full list of Facebook ad targeting options, click or tap on the infographic for a larger version:


Join over 600,000 marketing professionals, and gain access to thousands of marketing resources! Don't worry ... it's FREE!

WANT TO READ MORE?
SIGN UP TODAY ...
IT'S FREE!

We will never sell or rent your email address to anyone. We value your privacy. (We hate spam as much as you do.) See our privacy policy.

Sign in with one of your preferred accounts below:

Loading...

Laura Forer is the manager of MarketingProfs: Made to Order, Original Content Services, which helps clients generate leads, drive site traffic, and build their brands through useful, well-designed content.

LinkedIn: Laura Forer

Rate this  

Overall rating

  • Not rated yet.

Add a Comment

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!