People-based marketing company Signal produced an infographic predicting eight trends we'll see in digital marketing in 2017.

A few highlights:

• Customer identity will underpin multichannel engagement. Over 50% of US marketers agree that expanding identity-based marketing across all channels is extremely important, the infographic explains.

• Customer loyalty will become marketers' top priority, as 55% of CMOs in the US are planning to implement new solutions in 2017 to grow customer relationships.

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ABOUT THE AUTHOR
image of Laura Forer

Laura Forer is a freelance writer, email and content strategist, and crossword puzzle enthusiast. She's an assistant editor at MarketingProfs, where she manages infographic submissions, among other things.