Limited Time Offer: Save 25% on PRO with code JULYPRO »

Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!
N E X T
Text:  A A

How to Improve Email Open Rates [Infographic]

by   |    |  4,400 views

As marketers, we're often looking at the result of our email campaigns: How much revenue did the email drive? But we can't get to purchases without clicks, and we can't get to clicks without opens.

An infographic by email marketing company Campaigner can help. It offers tips on getting your emails opened. For multichannel retailers, for example, open rates increased 37% when they used personalized subject lines, the infographic states.

However, personalization can—and should—go beyond just using a name in a subject line, because customers who are nurtured with personalized content produce a 20% increase in sales compared with customers who aren't, according to data in the infographic.

Frequency of email is also important, as 91% of surveyed Americans said they like to receive marketing emails, but only 15% appreciate receiving them daily, according to data the infographic cites.

For tips on how you can improve your brand's email open rates, check out the infographic:



Join over 600,000 marketing professionals, and gain access to thousands of marketing resources! Don't worry ... it's FREE!

WANT TO READ MORE?
SIGN UP TODAY ...
IT'S FREE!

We will never sell or rent your email address to anyone. We value your privacy. (We hate spam as much as you do.) See our privacy policy.

Sign in with one of your preferred accounts below:

Loading...

Laura Forer is the manager of MarketingProfs: Made to Order, Original Content Services, which helps clients generate leads, drive site traffic, and build their brands through useful, well-designed content.

LinkedIn: Laura Forer

Rate this  

Overall rating

  • Not rated yet.

Add a Comment

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!