As a marketer, your bag of tricks may include content, email, and social marketing. But what about events?
For example, event marketing helps brands collect demographic information, which can then be used in other marketing campaigns, the infographic explains.
Another benefit? Customers can experience your brand at events, and those offline experiences play a big role in online searches, according to one study cited in the infographic.
For more on how events can boost your marketing and overall bottom line, check out the infographic. Tap or click to see a larger version.
Laura Forer is a freelance writer, email and content strategist, and crossword puzzle enthusiast. She's an assistant editor at MarketingProfs, where she manages infographic submissions, among other things.