"Contrary to popular belief, advertisers will be using direct mail marketing even more in the future," says an infographic released by the Experian Data Quality group.

If you're wondering how that can be possible, consider these stats noted in the infographic:

• Some 70% of Americans say physical mail is "more personal" than email. 

• Neiman Marcus says it makes four dollars for every one dollar it spends on creating and mailing catalogs.

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ABOUT THE AUTHOR
image of Laura Forer

Laura Forer is a freelance writer, email and content strategist, and crossword puzzle enthusiast. She's an assistant editor at MarketingProfs, where she manages infographic submissions, among other things.