So you've decided to work with influencers to help your message reach the right audience. Now what?
For example, you'll want to consider not just the influencers the marketplace has access to but also the interface of the marketplace and how the reporting and analytics work.
The right marketplace for your needs can help create smoother workflows and encourage collaboration, the infographic explains.
To see more factors to consider when selecting an influencer marketplace, see the infographic, or click or tap it to view a larger version.
Laura Forer is a freelance writer, email and content strategist, and crossword puzzle enthusiast. She's an assistant editor at MarketingProfs, where she manages infographic submissions, among other things.