Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!
N E X T
Text:  A A

Multicultural Millennials: Who They Are and What They're Doing [Infographic]

by   |    |  1,377 views

America's population makeup is continually evolving, and today 42% of Millennials are people of African-American, Asian-American, and Hispanic heritage, says an infographic by Push Consulting & Marketing.

What does that mean for brands?

It's important for marketers to know their customers, so if you're targeting a younger demographic with your marketing, you'll want to know more about this group.

For instance, when exploring which social media sites Millennials use, it can be helpful to know that African-American Millennials are more likely than other ethnic groups of the same age to visit Twitter daily, and Hispanic-American Millennials are more likely to visit Facebook daily, according to the infographic.

Millennials overall tend to be trendsetters, says the infographic, pointing out that one of the generation's key attributes is the "halo effect" their buying habits have on their friends, family, and children.


To see more about the behaviors of the multicultural Millennial, check out the infographic. Just tap or click to view a larger version.


Join over 600,000 marketing professionals, and gain access to thousands of marketing resources! Don't worry ... it's FREE!

WANT TO READ MORE?
SIGN UP TODAY ...
IT'S FREE!

We will never sell or rent your email address to anyone. We value your privacy. (We hate spam as much as you do.) See our privacy policy.

Sign in with one of your preferred accounts below:

Loading...

Laura Forer is the manager of MarketingProfs: Made to Order, Original Content Services, which helps clients generate leads, drive site traffic, and build their brands through useful, well-designed content.

LinkedIn: Laura Forer

Rate this  

Overall rating

  • Not rated yet.

Add a Comment

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!