America's population makeup is continually evolving, and today 42% of Millennials are people of African-American, Asian-American, and Hispanic heritage, says an infographic by Push Consulting & Marketing.
What does that mean for brands?
It's important for marketers to know their customers, so if you're targeting a younger demographic with your marketing, you'll want to know more about this group.
For instance, when exploring which social media sites Millennials use, it can be helpful to know that African-American Millennials are more likely than other ethnic groups of the same age to visit Twitter daily, and Hispanic-American Millennials are more likely to visit Facebook daily, according to the infographic.
Millennials overall tend to be trendsetters, says the infographic, pointing out that one of the generation's key attributes is the "halo effect" their buying habits have on their friends, family, and children.
To see more about the behaviors of the multicultural Millennial, check out the infographic. Just tap or click to view a larger version.
Continue reading "Multicultural Millennials: Who They Are and What They're Doing [Infographic]" ... Read the full article
MarketingProfs provides thousands of marketing resources, entirely free!
Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.
You may like these other MarketingProfs articles related to Customer Behavior:
- What B2B Tech Marketers Want From Martech Solutions
- How to Push Customers Down the Brand Loyalty Funnel
- Why People Really Do What They Do: 'Primal Brain' Author Tim Ash on Marketing Smarts [Podcast]
- Do Customers Trust You? Six Tips for Earning Brand Trust in 2021
- This Is Your Brain on Marketing: Nancy Harhut on Marketing Smarts [Podcast]