Mother, Mum, Mam, Mama, Mom... No matter what you call her, she deserves the best.
The team at AdRoll delved into its Mother's Day e-commerce data from around the globe and analyzed 250,000 conversions in the apparel, beauty, consumer electronics, and specialty retail industries.
The findings illustrate how consumers behave in the two weeks prior to Mother's Day compared with the two weeks after:
• Specialty retailers in the US recorded a 192% increase in revenue.
• There was a 54% increase in beauty ad conversions globally.
• The Asia Pacific region registered a 70% increase in consumer electronic conversions.
For the full bouquet of Mother's Day e-commerce stats from AdRoll, see the infographic:
Oh, boy. The dreaded sign up form.
Before you run for the hills, we wanted to let you know that MarketingProfs has thousands of marketing resources, including this one (yes, the one behind this sign up form), entirely free!
Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.
You may also like:
- Smoking Brisket and the Customer Experience: Art and Science With Christian Selchau-Hansen on Marketing Smarts [Podcast]
- B2B Conversational Marketing: What Customers Want
- How the B2B Purchase Process Has Changed in 2020
- Marketing From A to [Gen]Z: 'Zconomy' Author Jason Dorsey on Marketing Smarts [Podcast]
- Listen While You Work: The Media Habits of Remote Employees