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Mother, Mum, Mam, Mama, Mom... No matter what you call her, she deserves the best.

The team at AdRoll delved into its Mother's Day e-commerce data from around the globe and analyzed 250,000 conversions in the apparel, beauty, consumer electronics, and specialty retail industries.

The findings illustrate how consumers behave in the two weeks prior to Mother's Day compared with the two weeks after:

• Specialty retailers in the US recorded a 192% increase in revenue.

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Laura Forer is a freelance writer, email and content strategist, and crossword puzzle enthusiast. She's an assistant editor at MarketingProfs, where she manages infographic submissions, among other things.