A study by the Advertising Specialty Institute found that "promotional products are one of the most impactful and cost-effective advertising mediums for businesses," according to an infographic produced by Colourfast.

Some 85% of people remember the name of a company that has given them a promotional product, the infographic says, and 87% of consumers keep promotional products for longer than a year.

So which types of swag should you give away?

Half of all people who own promotional drinkware use it 2-3 times per week, according to the infographic, and a whopping 91% of people who own promotional USB drives keep them.

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ABOUT THE AUTHOR
image of Laura Forer

Laura Forer is a freelance writer, email and content strategist, and crossword puzzle enthusiast. She's an assistant editor at MarketingProfs, where she manages infographic submissions, among other things.