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A Blueprint for Hit Marketing Campaigns: Collaboration [Infographic]

by Laura Forer  |  
June 19, 2017

A successful marketing campaign can rarely be attributed to just one person. It takes a team of strategists, writers, designers, analysts, and, of course, marketers to come up with something from nothing that helps the business meet its goals.

But working with various teams and individuals is not always simple. Coordinating schedules, communicating, and working together all bring challenges to what should be a collaborative environment. 

The team at Dropbox Business put together an infographic that lays out a plan for how to support collaboration across various teams. 

For example, starting with something as basic as a robust creative brief can help identify key goals and get everyone united on a campaign, the infographic suggests. Yet, it continues, only 23% of creatives say their projects are briefed well.

Moreover, a streamlined feedback process can help set clear expectations, yet 44% of marketers say keeping track of feedback from different channels or in various formats is a serious pain point.

What can you do? Defining strategy, using a central location to manage files, and debriefing the whole team are just a few of the suggestions in the graphic. To see the rest, check out the infographic. Just tap or click on the image to see a larger version.


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Laura Forer is a freelance writer, email and content strategist, and crossword puzzle enthusiast. She's an assistant editor at MarketingProfs, where she manages infographic submissions, among other things.

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  • by Chris Fuelling Tue Jun 20, 2017 via web

    I have seen how disconnected and misaligned many departments can be... you see this ofetn with sales & marketing... rececently I was working with a very large cruise company on a cross channel marketing strategy using our platform...which uses triggers inbound phone calls to sales reps based on a prospects clicking a CTA link in the promo E-mails.

    To my shocking surprise, the Email marketing department was almost competing with the sales department. They were constantly trying new strategies to convert leads E-commerce style and giving away as many free things as possible, without involving a sales rep. The idea of connecting a sales rep based on user engagement was not received well at first, it required the heads of multiple departments to reconfigure the compensation plan behind sales and figure out who to give credit and how much, etc...

    In short it was an eye opener for me to see how misaligned and disconnected sales & marketing can be... and without the right leadership... it can cause a lot of lost revenue. [Comment modified by MarketingProfs.]

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