Email is one of the most powerful media marketers have, and it's no wonder. Some 72% of consumers prefer email as their primary means of communicating with brands, and one source reports a $44 ROI for every $1 spent on email.

Those stats come from an infographic produced by MageMail, which explores how to craft a successful email program.

Start with strategy, the infographic suggests; it continues with a list of content ideas to generate leads.

Personalization increases conversion rates by 10%, the graphic says, and also be sure to set up triggered or automated campaigns, which have significantly higher open, click, and transaction rates than business-as-usual emails.

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ABOUT THE AUTHOR
image of Laura Forer

Laura Forer is a freelance writer, email and content strategist, and crossword puzzle enthusiast. She's an assistant editor at MarketingProfs, where she manages infographic submissions, among other things.