Now that Google offers expanded text ads, some marketers are still writing ads with the old, standard format in mind. But knowing how to put the expanded format to good use can benefit marketers and their brands' ROI significantly.
1. Make your ads relevant.
2. Include a strong call to action.
Take the first step (it's free).
You may also like:
- Innovative Business Models for Digital Media
- Five Steps to Take Before You Launch a Digital Marketing Campaign
- Context Is Everything: Language and Voice in Marketing Messaging [Video]
- Going Hyper-Local: How Sponsoring an Event Can Grow Your Business [Infographic]
- Five Tips to Ace This Holiday Season With Search Ads