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Seven Tips for Writing Better-Performing Expanded Text Ads [Infographic]

by Laura Forer  |  
September 11, 2017
  |  1,687 views

Now that Google offers expanded text ads, some marketers are still writing ads with the old, standard format in mind. But knowing how to put the expanded format to good use can benefit marketers and their brands' ROI significantly.

Clicteq has put together an infographic with seven tips for how to optimize your expanded text ads: 

1. Make your ads relevant.

2. Include a strong call to action.

3. Localize by city.


4. Use countdown timers.

5. Don't use dynamic keyword insertion.

6. Use emotional triggers.


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Laura Forer is a freelance writer, email and content strategist, and crossword puzzle enthusiast. She's an assistant editor at MarketingProfs, where she manages infographic submissions, among other things.

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