Oh, Millennials. That unique group that seems constantly to be on marketers' minds. What are they up to these days?
Some 39% of Millennials post reviews of products or brands, and this generation is more likely to listen to and connect with people like them rather than celebrities: Over 60% of people age 18-24 would try a product suggested by a YouTuber, and 69% of Millennials have admitted to experiencing FOMO (fear of missing out), the infographic explains.
And, of course, how they buy is different because of changing technologies. Millennials are 4.6 times more likely than other generations to rent products online and 2.3 times more likely to use sharing services, according to the infographic.
To see more about this dynamic generation, check out the infographic. Just click on the image below to view a larger version.
Continue reading "An Inside Look at the Habits of Millennial Shoppers [Infographic]" ... Read the full article
MarketingProfs provides thousands of marketing resources, entirely free!
Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.
You may like these other MarketingProfs articles related to Customer Behavior:
- What B2B Tech Marketers Want From Martech Solutions
- How to Push Customers Down the Brand Loyalty Funnel
- Why People Really Do What They Do: 'Primal Brain' Author Tim Ash on Marketing Smarts [Podcast]
- Do Customers Trust You? Six Tips for Earning Brand Trust in 2021
- This Is Your Brain on Marketing: Nancy Harhut on Marketing Smarts [Podcast]