Oh, Millennials. That unique group that seems constantly to be on marketers' minds. What are they up to these days?
Some 39% of Millennials post reviews of products or brands, and this generation is more likely to listen to and connect with people like them rather than celebrities: Over 60% of people age 18-24 would try a product suggested by a YouTuber, and 69% of Millennials have admitted to experiencing FOMO (fear of missing out), the infographic explains.
And, of course, how they buy is different because of changing technologies. Millennials are 4.6 times more likely than other generations to rent products online and 2.3 times more likely to use sharing services, according to the infographic.
Take the first step (it's free).
You may also like:
- The Top Factors That Slow B2B Purchases
- How to Use Psychology to Improve Your Digital Marketing Campaigns [Infographic]
- Holiday Planning: How and When to Market for Thanksgiving [Infographic]
- Holiday Shopping Trends for 2018: Consumers' Spend and Gift Plans
- Consumers' Gift Card Preferences in the Digital Age