You've heard that video livestreaming is all the rage, but what is this trend all about? And how are brands using it?
Livestreaming has a "can't miss" factor—tapping into people's FOMO (fear of missing out)—according to an infographic by direct response marketing agency Koeppel Direct. Facebook users comment 10 times more on live videos than on regular videos, the infographic says.
And, of course, Facebook isn't the only platform for livestreaming. Instagram, YouTube, Twitch, and Live.ly are all options as well.
How can brands get on board? The infographic offers some ideas, such as going behind the scenes of your company, hosting live interviews, and showing how products are made. It goes on to explain how these videos can be monetized.
To see how viewers and brands are using livestreaming—and to see how you can get in on the action—check out the infographic. Just tap or click to see a larger version:
Continue reading "The Rise of Livestreaming: Why People Watch, and How Brands Can Benefit [Infographic]" ... Read the full article
Subscribe today...it's free!
MarketingProfs provides thousands of marketing resources, entirely free!
Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.
You may like these other MarketingProfs articles related to Content:
- The Biggest Frustrations of Content Managers [Infographic]
- It's About Time: Six Tried-and-True Ways to Extract Content From Your SMEs
- How to Build a Content Marketing Funnel That Will Drive Sales
- The Top Barriers to Creating Great B2B Content
- The Top 20 Content Marketing Hashtags, Topics, and Searches