Are we talking about the holidays already? Yes, and as a marketer, you've probably been talking about them for months now.

"It's the most wonderful time of the year—for brands," says MDG Advertising’s new infographic, which explains...

• Shoppers use a variety of channels to find inspiration and make purchases.

• Marketers should consider messaging carefully, as generic holiday-themed emails actually perform worse than non-themed emails.

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ABOUT THE AUTHOR
image of Laura Forer

Laura Forer is a freelance writer, email and content strategist, and crossword puzzle enthusiast. She's an assistant editor at MarketingProfs, where she manages infographic submissions, among other things.