Ding, ding, ding! The battle is on, with email in one corner, and SMS across the ring. Which channel is best for your marketing efforts?
Some 74 trillion emails are sent every year, and "only" 8 trillion text messages, according to an infographic by Text Marketer that compares the two channels. And, on average, office workers receive 121 emails per day, whereas Millennials on average receive 67 texts, the graphic says.
Email may win in volume, but, according to the graphic, email open rates hover around 20%, compared with 98% for text messages.
The reality is that a mix of the two channels is often best for marketers and consumers. But, as the graphic shows, there are some types of communication that consumers prefer to receive via text, including appointment reminders, prescription refills, and service outages.
To see how the big channels stack up against each other, check out the infographic:
Continue reading "Email vs. SMS: Battle of the Heavyweights [Infographic]" ... Read the full article
MarketingProfs provides thousands of marketing resources, entirely free!
Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.
You may like these other MarketingProfs articles related to Marketing Strategy:
- Creating a Better Audience Experience: Oli Gardner on Marketing Smarts [Podcast]
- How Senior Marketers Set Their Budgets
- Four Ways to Reduce Churn and Create a Companywide Culture of Customer Success
- The Top Areas Where Martech Tools Could Be Improved
- The Great Compression and the Future of Marketing Post-Pandemic: Mitch Joel on Marketing Smarts [Podcast]