Black Friday has grown from marketing jargon to a national—and now international—phenomenon.
In the US, most adults plan to spend money on Black Friday this year and an estimated $682 billion will be spent on that day. Those statistics come from mail management company Citipost Mail, according to an infographic the team there compiled with facts about Black Friday from around the world.
For instance, in the UK, Black Friday has eclipsed Boxing Day as the most popular shopping day of the year. In Canada, however, 30% of consumers say better deals are still found on Boxing Day.
In Brazil, Google searches increased 65% over Black Friday weekend, according to the infogaphic, where the predicted average transaction value for 2017 is $362.
To see more about how the world celebrates and shops on Black Friday, and for tips on how brands can make the most of that day, check out the infographic:
Continue reading "Black Friday Trends Around the World [Infographic]" ... Read the full article
MarketingProfs provides thousands of marketing resources, entirely free!
Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.
You may like these other MarketingProfs articles related to Marketing Strategy:
- Great CX Calls for New Strategies and Stronger Collaboration
- The Features Marketers Look for in Automation Platforms
- Your Guide to Co-Marketing
- Standing Out From the Crowd and Salsabrating the Good: Jay Whitney on Marketing Smarts [Podcast]
- The Top Challenges Marketers Face in Executing Data-Driven Strategies