Hitting the "send" button may be the end of your email setup process, but it's just the start of your email's travels to your customers. And your job isn't over yet, especially if you want to make sure those emails are landing in inboxes.
The graphic here consolidates the tips from the game onto one page. First it explains the basic factors your sending reputation is based on, such as volume and frequency, complaints, and spam traps. Next, it lists the steps for warming up your IP address, including checking your SenderScore, slowly increasing your mail volume, and using SPF, DMARC, and DKIM authentications.
From there, you'll want to sign up for feedback loops, maintain a clean list, and monitor your reputation.