MarketingProfs B2B Forum is going virtual... with a twist. Don’t miss it.

In influencer marketing, you can go big (think Selena Gomez, David Beckham, and other celebrities) or you can go small (think industry experts, bloggers, and niche-market personalities). Whichever option you choose (maybe both), influencer marketing can have a large impact on your business.

An infographic by corporate video production company One Productions explores both the differences between macro- and micro-influencers and the benefits of influencer marketing and what you can expect to pay to work with influencers.

For instance, 94% of marketers who use influencer marketing find it an effective practice, and influencer marketing can generate up to 11 times the ROI of traditional advertising, the infographic claims.

So how do you know which type of influencers are right for your company?

  • Only 3% of people say they would consider buying a product if it were endorsed by a celebrity, but 30% of people say they are more likely to purchase a product based on a recommendation from a non-celebrity blogger, according to stats the infographic cites.
  • However, if you're looking for brand awareness, a macro-influencer can reach a lot more people in a much more efficient way.

Check out the infographic to see how influencer marketing can work for you. Tap or click to view a larger version:

 

Sign up for free to read the full article.

Oh, boy. The dreaded sign up form.

Before you run for the hills, we wanted to let you know that MarketingProfs has thousands of marketing resources, including this one (yes, the one behind this sign up form), entirely free!

Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.

Already a member? Sign in now.

Loading...

ABOUT THE AUTHOR
image of Laura Forer

Laura Forer is a freelance writer, email and content strategist, and crossword puzzle enthusiast. She's an assistant editor at MarketingProfs, where she manages infographic submissions, among other things.