Amazon—a brand so big that the first thing that comes to mind when you hear "Amazon" is not a 2.1 million square mile land mass—makes a lot of money.
By focusing on innovation, adaptation, and customers, the erstwhile online bookseller has grown to become the e-commerce behemoth of the Internet, with a valuation nearly double those of Walmart, Macy's, and Target combined.
For instance, 40% of product sales on Amazon Marketplace come from third-party sellers, the graphic points out. Selling fees vary, but professional sellers can expect to pay Amazon $39.99 per month plus 10-15% for transactions. Or sellers can opt for Amazon's multichannel fulfillment to store, pack, and ship products for them.
To see more about what brands are selling on Amazon, what sellers' top concerns are, and why you may want to considering selling on the website, check out the infographic:
Continue reading "How Amazon Makes Its Money (And How Your Brand Can Make Money on Amazon, Too) [Infographic]" ... Read the full article
MarketingProfs provides thousands of marketing resources, entirely free!
Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.
You may like these other MarketingProfs articles related to Marketing Strategy: