MarketingProfs B2B Forum is going virtual... with a twist. Don’t miss it.

Now that we're solidly into 2018 (except when writing checks, of course, in which case we'll all be writing "2017" well into November), what can we expect in online advertising trends this year?

The team at Adzooma created an interactive infographic that shares the firm's predictions.

To start with, 2017 was already a record year: For the first time, more money was spent on online advertising than on television advertising. That trend is expected to continue in 2018.

You can click around the wheel in the infographic to see information on other digital ad topics, including Adzooma's top predictions, among them the following:

  • Growth in voice search
  • Improved audience targeting
  • Advancements in pay-per-click traffic
  • Increased use of images and video in ads 

To view details on each of those and other trends, as well as ways your business can keep up, just click on the graphic:

Sign up for free to read the full article.

Oh, boy. The dreaded sign up form.

Before you run for the hills, we wanted to let you know that MarketingProfs has thousands of marketing resources, including this one (yes, the one behind this sign up form), entirely free!

Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.

Already a member? Sign in now.

Loading...

ABOUT THE AUTHOR
image of Laura Forer

Laura Forer is a freelance writer, email and content strategist, and crossword puzzle enthusiast. She's an assistant editor at MarketingProfs, where she manages infographic submissions, among other things.