Why, oh, why, in a time when Marketing and Sales alignment is all the buzz, are some marketing and sales teams' goals still not syncing up?
1. Communication: Nearly half of all sales and marketing professionals agree this is a major issue, according to the graphic, and lack of communication is preventing each team from getting what they need from the other team.
2. Broken processes: Even something as simple as setting up regular, scheduled meetings can help.
Take the first step (it's free).
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