Why, oh, why, in a time when Marketing and Sales alignment is all the buzz, are some marketing and sales teams' goals still not syncing up?

There are three main reasons, according to an infographic by InsideView:

1. Communication: Nearly half of all sales and marketing professionals agree this is a major issue, according to the graphic, and lack of communication is preventing each team from getting what they need from the other team.

2. Broken processes: Even something as simple as setting up regular, scheduled meetings can help.

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ABOUT THE AUTHOR
image of Laura Forer

Laura Forer is a freelance writer, email and content strategist, and crossword puzzle enthusiast. She's an assistant editor at MarketingProfs, where she manages infographic submissions, among other things.