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Top 10 Typography Trends of 2018 [Infographic]

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Now that we've covered design trends in 2018 and key typography terminology, let's put those findings together as we explore an infographic by Web-design and marketing agency Branex.

With more than 43,000 typefaces for the Web alone, according to the infographic, even knowing where to start when you're picking one for your brand can be overwhelming.

The graphic shows that the most popular fonts of last year were Helvetica, Arial, and Georgia, but that doesn't mean brands can't also have some fun with their typography.

For example, retro designs are making a comeback, according to the graphic, and background designs like gradients, highlights, and transparent typefaces are a few of the trends we can expect to see more of in 2018.

Check out the infographic for lettering inspiration:


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Laura Forer is a freelance writer, email and content strategist, and crossword puzzle enthusiast. She's an assistant editor at MarketingProfs, where she manages infographic submissions, among other things.

LinkedIn: Laura Forer

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  • by Nicola Yap Wed Feb 21, 2018 via web

    Nice use of canva!

    Typography is seriously the difference between a good website design and an INCREDIBLE website design. We had an old client that insisted on using this absolutely terrible jarring font for ALL the body text. It was the biggest struggle to reconcile a beautifully designed layout with this awful typeface.

  • by Cherry McCarthy Fri Feb 23, 2018 via web

    Great list! I'm a huge fan of sites using a font other than what's trending or standard. I really think it helps to set your content apart for users who are probably looking at your competitor's sites around the same time. The key here is to be sure it's easy to read! Making sure you pick something that adds a little (on brand) flair is great. The big fonts are easy to read (mobile is small!) and looks so clean. I love it!

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