When planning a website for your business, half the battle is won if you can successfully identify your target audience: You can better customize your website to meet your audience's needs when you have a clear idea of who your prospective consumers are.

But what do those visitors want, exactly, and how do those wants differ by age?

In its infographic on generational marketing, custom writing service Handmadewritings examines what online content different age groups prefer.

The graphic is based on several research reports and studies, and it offers insights that you might consider factoring into your marketing strategies and analysis as you plan efforts to reach the six major consumer generations in the US.

To learn more about the various generations and understand where you might need to tweak your website and content to attract more visitors and improve customer engagement, check out the graphic. Just tap or click to see a larger version.

Sign up for free to read the full article.

Oh, boy. The dreaded sign up form.

Before you run for the hills, we wanted to let you know that MarketingProfs has thousands of marketing resources, including this one (yes, the one behind this sign up form), entirely free!

Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.

Already a member? Sign in now.

Loading...

ABOUT THE AUTHOR
image of Laura Forer

Laura Forer is a freelance writer, email and content strategist, and crossword puzzle enthusiast. She's an assistant editor at MarketingProfs, where she manages infographic submissions, among other things.