Content marketing can be a powerful tool for building brand awareness, encouraging consideration of your product or service, and converting prospects into leads and customers.
All those steps on the sales journey are important, but how, exactly, do you measure the effects of your content marketing on each of them? Brand awareness can be a vague concept, for example, and conversion could have happened thanks to any number of factors.
When you're determining how your content makes prospects more aware of your brand, measure search ranking, Web traffic, and social engagement, the graphic suggests; for the consideration stage, you'll want to dig into your Web analytics to see pageviews, bounce rates, content downloads, and so on.
For more on how to measure awareness, consideration, and conversion—and for tips on how to improve the effect of content marketing on each of those steps of the customer journey—check out the infographic:
Take the first step (it's free).
You may also like:
- 15 Tools to Boost Your YouTube Marketing
- Relationships, Relevance, and Content Marketing for Banks: Shondell Varcianna on Marketing Smarts [Podcast]
- How 'Tangential Content' Can Elevate Your B2B Company's Link-Building
- How to Use Video for Every Stage of the Sales Funnel
- How to Make Product Videos That Actually Drive Sales (Article 1 of 3)