Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!
N E X T
Text:  A A

Understanding the Tools of Influencer Marketing [Infographic]

by Laura Forer  |  
March 28, 2018
  |  2,367 views

Your email service provider deploys emails. Your programmatic ad platform makes your ad buys efficient. And your influencer marketing platform connects you with influencers... Right?

Yes, but an influencer marketing strategy requires more than simply finding influencers, and you want to have the right tools in place to create a robust and successful program.

An infographic by influencer platform Izea illustrates the features you want to have as you execute your influencer marketing program:

  • The ability to discover and search for influencers
  • Easy contract and payment negotiations
  • Assurance that you're in compliance 
  • Workflow tools for working with influencers
  • The ability to promote and amplify posts
  • Facilitation of payment
  • Analytics, metrics, tracking, and reporting

The infographic explains what each of those facets of your influencer marketing program entails and why each is important, and it concludes with a section about how to choose the right influencer marketing platform for your program.

To make sure you're on the right path to influencer marketing success, check out the graphic. Just tap or click to see a larger version.


 


Sign up for free to read the full article.Read the Full Article

Membership is required to access the full version of this how-to marketing article ... don't worry though, it's FREE!

WANT TO READ MORE?
SIGN UP TODAY ...
IT'S FREE!

We will never sell or rent your email address to anyone. We value your privacy. (We hate spam as much as you do.) See our privacy policy.

Sign in with one of your preferred accounts below:

Loading...

Laura Forer is a freelance writer, email and content strategist, and crossword puzzle enthusiast. She's an assistant editor at MarketingProfs, where she manages infographic submissions, among other things.

Rate this  

Overall rating

  • Not rated yet.

Add a Comment

Comments

  • by Liam Freeman Thu Mar 29, 2018 via web

    Very useful content! Thank you for helping people understand marketing!

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!