Your email service provider deploys emails. Your programmatic ad platform makes your ad buys efficient. And your influencer marketing platform connects you with influencers... Right?
Yes, but an influencer marketing strategy requires more than simply finding influencers, and you want to have the right tools in place to create a robust and successful program.
- The ability to discover and search for influencers
- Easy contract and payment negotiations
- Assurance that you're in compliance
- Workflow tools for working with influencers
- The ability to promote and amplify posts
- Facilitation of payment
- Analytics, metrics, tracking, and reporting
The infographic explains what each of those facets of your influencer marketing program entails and why each is important, and it concludes with a section about how to choose the right influencer marketing platform for your program.
To make sure you're on the right path to influencer marketing success, check out the graphic. Just tap or click to see a larger version.
Continue reading "Understanding the Tools of Influencer Marketing [Infographic]" ... Read the full article
MarketingProfs provides thousands of marketing resources, entirely free!
Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.
You may like these other MarketingProfs articles related to Marketing Strategy: