Your retargeting program may be raking in some great results, but how do you know those are the best results you can get?
Performance advertising software company Nanigans calculated that marketers left $5 billion in revenue on the table from their remarketing programs in 2017 by not optimizing for incremental revenue.
A "flawed approach to retargeting creates a major missed opportunity," an infographic created by Nanigans states.
For example, most users prefer not to be followed by ads that don't apply to their buying situation, yet many retail brands don’t update their strategy for reaching those users. By not acting, brands don't merely waste ad spend serving ads to the wrong users—they also sacrifice revenue and profit in the process.
So if you have a retargeting program that you want to improve, or if you're looking to start a retargeting program and you want to make sure you do it right, check out the infographic:
Oh, boy. The dreaded sign up form.
Before you run for the hills, we wanted to let you know that MarketingProfs has thousands of marketing resources, including this one (yes, the one behind this sign up form), entirely free!
Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.