SEMrush recently published its Annual E-Commerce Study, which analyzed 8,000 e-commerce websites across 13 industries.

When reviewing the study results, SEMrush team members found that there are some major misconceptions about pay-per-click (PPC) campaigns, and they went on to create an infographic debunking five false beliefs about PPC:

1. PPC budgets are huge. (Truth: It's not uncommon for a brand to spend less than $1,000 per month.)

2. Bigger discounts in ads equal better results. (OK, this myth was only partially busted. Check out the infographic or report to see the recommendation for your industry.)

Sign up for free to read the full article.

Take the first step (it's free).

Already a registered user? Sign in now.

Loading...

ABOUT THE AUTHOR
image of Laura Forer

Laura Forer is a freelance writer, email and content strategist, and crossword puzzle enthusiast. She's an assistant editor at MarketingProfs, where she manages infographic submissions, among other things.