When reviewing the study results, SEMrush team members found that there are some major misconceptions about pay-per-click (PPC) campaigns, and they went on to create an infographic debunking five false beliefs about PPC:
1. PPC budgets are huge. (Truth: It's not uncommon for a brand to spend less than $1,000 per month.)
2. Bigger discounts in ads equal better results. (OK, this myth was only partially busted. Check out the infographic or report to see the recommendation for your industry.)
Take the first step (it's free).
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