Earlier we explored how bad data can ruin a campaign. On the other hand, what good is great data if your creative assets don't catch the attention of your audience?
Color and typography are two of the first features people notice in advertising, and those two elements can set the tone for your entire brand.
For example, fonts with serifs give a sense that a brand is established, while sans serif fonts make a brand seem more casual and modern.
That's according to an infographic that explores how consumers view a brand based on its colors and typography—and how marketers can make the best design decisions for their brands.
Check out the full infographic by MDG Advertising:
Continue reading "How Color and Typography Influence Consumers [Animated Infographic]" ... Read the full article
Subscribe today...it's free!
MarketingProfs provides thousands of marketing resources, entirely free!
Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.
You may like these other MarketingProfs articles related to Graphic Design: