Despite all the marketing channels that have emerged in the past two decades, email has succeeded in holding its ground. It remains one of the most effective tools that marketers have to reach both prospects and customers.

How has email withstood the test of time? This interactive infographic by email design and HTML-coding company Email Monks gives eight reasons for email's effectiveness:

1. It drives conversions.

2. Its efforts are measurable.

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ABOUT THE AUTHOR
image of Laura Forer

Laura Forer is a freelance writer, email and content strategist, and crossword puzzle enthusiast. She's an assistant editor at MarketingProfs, where she manages infographic submissions, among other things.