Each person is exposed to nearly two million TV advertisements and commercials, on average, each year. That's a dense barrier for marketers to break through to make their ads some of the few that people actually remember.
The graphic explains that "emotional response to an ad has far greater influence on a consumer's intent to buy a product than the ad's content does."
It provides some tips for how your ads can elicit emotive responses, including creating joy or surprise and building an emotional roller coaster.
To see those tips, examples of brands that elicit emotion, and more, check out the graphic. Tap or click to see a larger version.
Continue reading "The Psychology of Advertising: Thinking vs. Feeling [Infographic]" ... Read the full article
MarketingProfs provides thousands of marketing resources, entirely free!
Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.
You may like these other MarketingProfs articles related to Advertising: