Each person is exposed to nearly two million TV advertisements and commercials, on average, each year. That's a dense barrier for marketers to break through to make their ads some of the few that people actually remember.
The graphic explains that "emotional response to an ad has far greater influence on a consumer's intent to buy a product than the ad's content does."
It provides some tips for how your ads can elicit emotive responses, including creating joy or surprise and building an emotional roller coaster.
To see those tips, examples of brands that elicit emotion, and more, check out the graphic. Tap or click to see a larger version.
You may like these other MarketingProfs articles related to Advertising:
- Global Ad Spend Forecast for 2023: A Slowdown Ahead
- A Beginner's Guide to How Google Ads Work
- Global Ad Trends: TV Media Costs Have Jumped 31% Since 2019
- Digital Ad Strategy 101: A Starting Point
- Out-of-Home Advertising for B2B Marketing Success: Matthew O'Connor on Marketing Smarts [Podcast]
- The Impact of Reddit Ads [Infographic]