Each person is exposed to nearly two million TV advertisements and commercials, on average, each year. That's a dense barrier for marketers to break through to make their ads some of the few that people actually remember.
The graphic explains that "emotional response to an ad has far greater influence on a consumer's intent to buy a product than the ad's content does."
It provides some tips for how your ads can elicit emotive responses, including creating joy or surprise and building an emotional roller coaster.
Take the first step (it's free).
You may also like:
- Tips for Online Listings That Grab Attention and Generate Sales [Infographic]
- The Ins and Outs of Amazon Advertising (And Why You Should Try It): Timothy Seward on Marketing Smarts [Podcast]
- Amazon for Brands: Top 5 Problems and How to Overcome Them
- The Most (And Least) Effective PPC Channels
- Five Tips on How to Use Influencer Content in Paid Media [Infographic]