MarketingProfs B2B Forum is going virtual... with a twist. Don’t miss it.

Between personalization, recommendations, loyalty programs, and more, the question remains: What do consumers really want in an online experience? 

Yieldify, a customer journey optimization company, went back to the basics to find out. It asked over 1,000 online shoppers what they want and then created an infographic with some of the highlights, including...

  • Nearly two-thirds of consumers expect brands to have up-to-date information about their shopping preferences.
  • Yet, 59% of consumers are not comfortable with behavior tracking.
  • However, Generation Z is 30% more comfortable with tracking than other generations.
  • One in five women and one in four Baby Boomers said an email from a brand is what drove them to their most recent purchase.
  • The best way to get customers to purchase on-site is to help them feel they are getting the best price.

So what do customers really want—and, more important, is that what you are giving them? Check out the infographic to see.


 

 

 

Sign up for free to read the full article.

Oh, boy. The dreaded sign up form.

Before you run for the hills, we wanted to let you know that MarketingProfs has thousands of marketing resources, including this one (yes, the one behind this sign up form), entirely free!

Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.

Already a member? Sign in now.

Loading...

ABOUT THE AUTHOR
image of Laura Forer

Laura Forer is a freelance writer, email and content strategist, and crossword puzzle enthusiast. She's an assistant editor at MarketingProfs, where she manages infographic submissions, among other things.