"Without trust, the most essential element of innovation—conflict—becomes impossible."

Team management expert Patrick Lencioni wrote that, and it's truer than ever as businesses find themselves needing to innovate to stay ahead of the competition.

That's why trust is the foundation of success, and not just for business: In sports, athletes have to trust their teammates; in music, musicians have to trust their band members; in medicine, patients have to trust their doctors.

And, in business, employees need to trust their company.

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ABOUT THE AUTHOR
image of Laura Forer

Laura Forer is a freelance writer, email and content strategist, and crossword puzzle enthusiast. She's an assistant editor at MarketingProfs, where she manages infographic submissions, among other things.