Marketing automation aims to help Marketing and Sales coordinate and streamline time-consuming tasks. No wonder 75% of marketers say they use at least one type of marketing automation tool, according to Social Media Today's "The State of Marketing Automation" study.

Marketing automation tools help marketers with a growing number of tasks—from scheduling social media posts to email marketing, text messaging, employing chatbots, and much more.

And now, with the insertion of artificial intelligence (AI) and machine-learning (ML) into the automation process, not only rote tasks but also more complex ones that, until now, required immediate human discernment and judgment—such as analysis, customization, and personalization—can be automated.

Two infographics from UK-based Market Inspector—provider of a service that allows businesses to compare quotes and offers from a range of suppliers—summarize the usage and benefits of automation and lay out how AI can boost B2B marketing automation.

See how AI can level-up your marketing automation efforts. Check out the infographics.

Sign up for free to read the full article.

Oh, boy. The dreaded sign up form.

Before you run for the hills, we wanted to let you know that MarketingProfs has thousands of marketing resources, including this one (yes, the one behind this sign up form), entirely free!

Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.

Already a member? Sign in now.

Loading...

ABOUT THE AUTHOR
image of Vahe Habeshian

Vahe Habeshian is the director of publications at MarketingProfs and a longtime editor. Reach him via vahe@marketingprofs.com.

LinkedIn: Vahe Habeshian

Twitter: @habesh