Consumer behavior is continually evolving, both adapting to and influencing our permanently online world. How can marketers, and more broadly businesses, keep up with the pace of change and evolving consumer behavior?
First and foremost, we need to understand in what ways our markets are changing, how connected our world is, and how being all but permanently online is altering consumers, including their expectations.
The Internet of things (IoT) consists of networks of connected devices—everything from smartphones to voice assistants to wearables, to cars, and to home security systems, TVs, and even light bulbs—some 27 billion devices now, and projected to reach nearly 75 billion by 2025, according to data cited in an infographic from content management platform Contentstack.
And "because consumers [are] online all the time, they're starting to expect businesses to be, as well. Eighty percent of consumers desire a response within six hours of sending a message to a company via social media—bonus points if it's consistent and personalized across channels," according to the company.
How can you keep up with evolving consumer expectations?
Check out the infographic about how our connected world is reshaping consumer behavior and expectations:
Continue reading "How Connected Devices Are Reshaping Consumer Behavior in 2019 [Infographic]" ... Read the full article
MarketingProfs provides thousands of marketing resources, entirely free!
Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.
You may like these other MarketingProfs articles related to Marketing Technology:
- 27 Useful Tools for Managing and Growing Your Blog [Infographic]
- How to Prepare for Marketing's Flexible Future: Automated Marketing Processes
- Are You Making the Right B2B Martech Investments to Optimize for Agile Methods?
- The Top Areas Where Martech Tools Could Be Improved
- The Pros and Cons of Automation for Small Businesses [Infographic]