Video has quickly become one of the most popular types of online content.

An infographic from full-service healthcare agency Omnicore goes into detail into the rise of video marketing, current usage, the reasons video works, and much more.

In all, some 40+ stats highlight the importance of video in marketing today. For example, the percentage of companies using video in their marketing has increased from 63% in 2017 to 87% this year.

It's easy to see why video has become an inseparable part of marketing strategy: It engages the viewer's senses—particularly sight and sound—in a way that few other types of content can match.

See the infographic for more stats and information on the rise and usefulness of video in marketing:

Sign up for free to read the full article.

Oh, boy. The dreaded sign up form.

Before you run for the hills, we wanted to let you know that MarketingProfs has thousands of marketing resources, including this one (yes, the one behind this sign up form), entirely free!

Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.

Already a member? Sign in now.

Loading...

ABOUT THE AUTHOR
image of Vahe Habeshian

Vahe Habeshian is the director of publications at MarketingProfs and a longtime editor. Reach him via vahe@marketingprofs.com.

LinkedIn: Vahe Habeshian

Twitter: @habesh