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You're tired of using stock photos displaying fake smiles and unnatural poses. Your marketing campaigns could use a shot of authenticity, right?

User-generated content (UGC)—images and videos—might just be the marketing assets that resonate with your audience.

Consumers tend to consider visual UGC more influential than brand pics or videos, and user-generated photos are much more likely to convert customers.

But when you find those perfect UGC pictures and videos, how can you go about securing the rights to use them?

An infographic by CrowdRiff, provider of visual content marketing software for digital and social teams at travel and hospitality brands, offers some best-practices for acquiring rights to and using UGC.

Check it out, and start harnessing the power of UGC photos and videos for your marketing:

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image of Vahe Habeshian

Vahe Habeshian is the director of publications at MarketingProfs and a longtime editor. Reach him via

LinkedIn: Vahe Habeshian

Twitter: @habesh