You're tired of using stock photos displaying fake smiles and unnatural poses. Your marketing campaigns could use a shot of authenticity, right?

User-generated content (UGC)—images and videos—might just be the marketing assets that resonate with your audience.

Consumers tend to consider visual UGC more influential than brand pics or videos, and user-generated photos are much more likely to convert customers.

But when you find those perfect UGC pictures and videos, how can you go about securing the rights to use them?

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ABOUT THE AUTHOR
image of Vahe Habeshian

Vahe Habeshian is the director of publications at MarketingProfs and a longtime editor. Reach him via vahe@marketingprofs.com.

Twitter: @habesh