Americans by the millions are in the midst of buying candy, costumes, and home and yard decorations in preparation for Halloween this week.
Fully 95% of people planning to celebrate Halloween this year are buying candy, and more people are decorating on the occasion of the holiday (gotta have Instagram and Snapchat fodder, after all!).
But fewer people will be spending on greeting cards and costumes (which tallies with the smaller number of people planning to go trick-or-treating this year, compared with last), according to data cited by The Shelf.
Still, among member of Gen-Z who are age 18-24 are much less likely to stay home and pass out candy than the average (56% vs. 66%) but much more likely to dress up (73% vs. 47%); they're also much more likely to attend or host a party (53% vs. 32%), according to the cited data.
A Halloween infographic by the data-driven influencer marketing agency covers all that plus e-commerce considerations, other trends, costume preferences, and sales and marketing tips.
Check out the infographic for more:
Continue reading "Halloween by the Numbers: 2019 Statistics for Marketers [Infographic]" ... Read the full article
MarketingProfs provides thousands of marketing resources, entirely free!
Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.
Sign in with your preferred account, below.
You may like these other MarketingProfs resources related to Advertising & Promotions.
Brand response and increasing the bottom line no longer have to be mutually exclusive. Brand response advertising combines the best of both worlds. Here's how.
The rise of new channels such as Connected TV and technologies such as voice search have moved advertising in new directions. This article covers five major trends in ad tech today and what advantages they give to businesses.
Social media, online video, and search were the ad channels that saw some of the strongest year-over-year growth in 2021, and further growth in spend is expected in 2022, according to recent research from WARC.
The share of ad spend going towards TV and social media next year is expected to be twice as high as daily consumption of those channels by audiences, according to recent research from WARC.
CTV is one of the fastest-growing digital channels for advertisers and marketers, but B2B companies are still reluctant to embrace it. Here's why CTV can work for B2B.
Companies are buzzing about the incredible potential of Google's Target CPA tool, which pairs machine-learning and AI to deliver cutting-edge insights and results. But first make sure it fits your needs.