Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can search, refine, and find exactly what you're looking for. Start by filtering our full library to make your results more relevant. Or, enter a search term first to pinpoint just what you need.
CONTENT TYPE: Chart | TOPIC: Advertising & Promotions
Global advertising spend is on course to rise by 8.3% in 2022, but is forecast to slow significantly and increase by only 2.6% in 2023, according to recent research from WARC.
CONTENT TYPE: Article | TOPIC: Metrics & Measurement
Advertising is a B2B e-commerce marketer's best friend—but it can stab you in the back if you don't measure the return correctly. Here are six mistakes to watch out for.
CONTENT TYPE: Article | TOPIC: Advertising & Promotions
When basic SEO feels like crawling up the flat surface of a rock, Google Ads can give your marketing a lift. Here are the basic types and some best-practices.
CONTENT TYPE: Infographic | TOPIC: Content
This infographic looks at how the digital audio market is evolving, including which formats and technologies are on the rise. It also delves into the current state of digital audio advertising and explores how marketers can boost the impact of their audio campaigns.
Television CPMs have gone up 31% since 2019—the steepest increase in more than two decades—and they are up 10% year-over-year in 2022, according to recent research from WARC Media.
CONTENT TYPE: Article | TOPIC: Career Management
Programmatic: it's not only an ad strategy aimed at acquiring customers but also a tool for recruiting employees. The technology allows employers to target and discover better job candidates.
Marketers can't be blamed for being overwhelmed by the seemingly endless choices that digital advertising offers. But do you have to embrace every option and every channel? There's a better way.
CONTENT TYPE: Podcast | TOPIC: Advertising & Promotions
How can B2B marketers make use of out-of-home (OOH) advertising? Learn how to get started, tackle hurdles along the way, measure your success, and more from AdQuick CEO Matthew O'Connor.
CONTENT TYPE: Infographic | TOPIC: Social Media
Which creative approaches work best for advertisers on Reddit? To help marketers optimize their campaigns, the social platform created this infographic.
CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions
This infographic makes the case for why ads have a big impact on Reddit by presenting data related to user behavior and community engagement.
Do you know where you need to be advertising? Many marketers default to digital, but is that where your audience is? Other advertising methods can be paired with digital for the best strategy, according to Rebecca Bugger.
CONTENT TYPE: Sponsored Article | TOPIC: Metrics & Measurement
Ever try to explain how hot it is outside in Celsius when your audience is familiar only with Fahrenheit? That's what marketing measurement can feel like. Check out the methods in this article to get to the bottom of marketing's business value.
You know when you were a kid visiting a museum and hated reading long blocks of text but loved the slimy "touch and feel" displays? That's pretty much how interactive advertising works—and for generating leads, it definitely works.
This infographic provides common specs for social media video ads that marketers can use across channels.
Consumer ads have ruled CTV, but with the ever-decreasing gap between home and work life, that doesn't have to be the case. Here's how B2B advertisers can use digital attribution to take advantage of CTV.
Sometimes all the persuasive arguments in the world are useless compared with real-life case studies. Here are four that should convince you how useful attribution analytics can be.
This infographic explores performance trends for UGC advertising and how social networks are investing in UGC.
You've been throwing free content at people, and they're not engaging with it. You're exhausted. Your CEO agrees: It's time to buy their attention. Try one of these seven paid marketing strategies.
Marketers' return to investing in out-of-home and cinema advertising is outpacing consumer behavior, according to recent research from WARC.
CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Technology
Technology and data are crucial to your campaign's success. But does your technology give you data when and how you need it? Join us for this webinar and learn how to use real-time customer behaviors to deliver (or pivot) your ads at the exact right time. Sponsored by ViralGains.
Keep me signed in
Sign in with your preferred account, below.
Over 350,000 marketers rely on MarketingProfs for B2B know-how every day. Don't miss out on the latest marketing tips and techniques, delivered right to your inbox.Subscribe today ... it's free!