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  • Global Ad Spend Forecast for 2023: A Slowdown Ahead

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Global advertising spend is on course to rise by 8.3% in 2022, but is forecast to slow significantly and increase by only 2.6% in 2023, according to recent research from WARC.

  • B2B E-Commerce: Six Common Return-on-Ad-Spend Measurement Mistakes

    Article

    CONTENT TYPE: Article | TOPIC: Metrics & Measurement

    Advertising is a B2B e-commerce marketer's best friend—but it can stab you in the back if you don't measure the return correctly. Here are six mistakes to watch out for.

  • A Beginner's Guide to How Google Ads Work

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    When basic SEO feels like crawling up the flat surface of a rock, Google Ads can give your marketing a lift. Here are the basic types and some best-practices.

  • Digital Audio Trends for 2022 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Content

    This infographic looks at how the digital audio market is evolving, including which formats and technologies are on the rise. It also delves into the current state of digital audio advertising and explores how marketers can boost the impact of their audio campaigns.

  • Global Ad Trends: TV Media Costs Have Jumped 31% Since 2019

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Television CPMs have gone up 31% since 2019—the steepest increase in more than two decades—and they are up 10% year-over-year in 2022, according to recent research from WARC Media.

  • How to Reach the Right Candidates With Programmatic Recruitment

    Article

    CONTENT TYPE: Article | TOPIC: Career Management

    Programmatic: it's not only an ad strategy aimed at acquiring customers but also a tool for recruiting employees. The technology allows employers to target and discover better job candidates.

  • Digital Ad Strategy 101: A Starting Point

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    Marketers can't be blamed for being overwhelmed by the seemingly endless choices that digital advertising offers. But do you have to embrace every option and every channel? There's a better way.

  • Out-of-Home Advertising for B2B Marketing Success: Matthew O'Connor on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Advertising & Promotions

    How can B2B marketers make use of out-of-home (OOH) advertising? Learn how to get started, tackle hurdles along the way, measure your success, and more from AdQuick CEO Matthew O'Connor.

  • Ad Creative Best-Practices for Reddit [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media

    Which creative approaches work best for advertisers on Reddit? To help marketers optimize their campaigns, the social platform created this infographic.

  • The Impact of Reddit Ads [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions

    This infographic makes the case for why ads have a big impact on Reddit by presenting data related to user behavior and community engagement.

  • How to Identify What Advertising Strategy Is Best for Your Business: Rebecca Bugger on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Advertising & Promotions

    Do you know where you need to be advertising? Many marketers default to digital, but is that where your audience is? Other advertising methods can be paired with digital for the best strategy, according to Rebecca Bugger.

  • What Does Measuring Your Marketing Actually Mean?

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Metrics & Measurement

    Ever try to explain how hot it is outside in Celsius when your audience is familiar only with Fahrenheit? That's what marketing measurement can feel like. Check out the methods in this article to get to the bottom of marketing's business value.

  • How to Use Interactive Ad Campaigns to Generate Leads

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    You know when you were a kid visiting a museum and hated reading long blocks of text but loved the slimy "touch and feel" displays? That's pretty much how interactive advertising works—and for generating leads, it definitely works.

  • Video Ad Specs That Work Across Social Networks [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media

    This infographic provides common specs for social media video ads that marketers can use across channels.

  • Five Ways Digital Attribution Can Improve ROAS for CTV/OTT Advertising

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    Consumer ads have ruled CTV, but with the ever-decreasing gap between home and work life, that doesn't have to be the case. Here's how B2B advertisers can use digital attribution to take advantage of CTV.

  • Pump Up Your Ad Campaigns Through Marketing Analytics

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Metrics & Measurement

    Sometimes all the persuasive arguments in the world are useless compared with real-life case studies. Here are four that should convince you how useful attribution analytics can be.

  • The User-Generated Content Advertising Ecosystem [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Content

    This infographic explores performance trends for UGC advertising and how social networks are investing in UGC.

  • Seven Results-Driven Paid Strategies for B2B Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    You've been throwing free content at people, and they're not engaging with it. You're exhausted. Your CEO agrees: It's time to buy their attention. Try one of these seven paid marketing strategies.

  • Global Spend Trends for Out-of-Home and Cinema Advertising

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Marketers' return to investing in out-of-home and cinema advertising is outpacing consumer behavior, according to recent research from WARC.

  • How to Create Impact With Your Ad Dollars

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Technology

    Technology and data are crucial to your campaign's success. But does your technology give you data when and how you need it? Join us for this webinar and learn how to use real-time customer behaviors to deliver (or pivot) your ads at the exact right time. Sponsored by ViralGains.