Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can search, refine, and find exactly what you're looking for. Start by filtering our full library to make your results more relevant. Or, enter a search term first to pinpoint just what you need.
CONTENT TYPE: Guide/Report | TOPIC: Advertising & Promotions
Connected TV advertising is generating strong results for B2B brands, even as viewing habits and the TV landscape continues to shift. How can you differentiate your brand while reaching the top, middle, and bottom of your sales funnel? Discover how CTV is redefining advertising. Sponsored by MNTN.
CONTENT TYPE: Article | TOPIC: Advertising & Promotions
Brand response and increasing the bottom line no longer have to be mutually exclusive. Brand response advertising combines the best of both worlds. Here's how.
The rise of new channels such as Connected TV and technologies such as voice search have moved advertising in new directions. This article covers five major trends in ad tech today and what advantages they give to businesses.
CONTENT TYPE: Chart | TOPIC: Advertising & Promotions
Social media, online video, and search were the ad channels that saw some of the strongest year-over-year growth in 2021, and further growth in spend is expected in 2022, according to recent research from WARC.
CONTENT TYPE: Infographic | TOPIC: Social Media
This infographic from Sagefrog provides six tips for how to get started with B2B social media advertising.
CONTENT TYPE: Sponsored Article | TOPIC: Marketing Technology
Digital advertising fraud causes companies to lose billions of dollars in media spend. But how? Here are five common fraud tactics to watch out for.
The share of ad spend going towards TV and social media next year is expected to be twice as high as daily consumption of those channels by audiences, according to recent research from WARC.
CONTENT TYPE: Webinar | TOPIC: Marketing Strategy
Your company probably spends a great deal on digital marketing. But, despite all the data and analysis about your digital campaigns, do you know what's really working and what's not? Can you measure your digital marketing's impact? It's time to forge a path to ensure your company's digital maturity.
The current data ecosystem is complex. Brands know they have to be on top of it to scale, but they don't understand the landscape most of the time. Here's how media intelligence and mixed media modeling helps pull the curtain back.
CTV is one of the fastest-growing digital channels for advertisers and marketers, but B2B companies are still reluctant to embrace it. Here's why CTV can work for B2B.
CONTENT TYPE: Podcast | TOPIC: Branding
Music plays a pivotal role in branding and advertising. Sam Parvin of Parvin Music discusses how she guides brands through adopting an audio strategy and choosing music that reflects their brand values.
Companies are buzzing about the incredible potential of Google's Target CPA tool, which pairs machine-learning and AI to deliver cutting-edge insights and results. But first make sure it fits your needs.
CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Strategy
If you're like most marketers, you keep an eye on the latest trends to make sure your brand is keeping up. Now's the time to put a method behind your trendwatching and learn how to take advantage of new ad channels like Connected TV—and much more. Sponsored by MNTN.
CONTENT TYPE: Podcast | TOPIC: Advertising & Promotions
Charles Gabriel, head of advertising US at WildBrain Spark, talks advertising-based video on demand (AVOD), creating brand-safe content for kids, key trends in connected TV and more.
Today's major opportunity for ad tech lies in finding a replacement for cookies, but even the best solution would apply only to a fraction of all digital advertising. Learn why independent ad tech must solve for the middle market.
Digital advertising spend by B2B firms is expected to jump by nearly a quarter in 2021, according to recent research from eMarketer.
CONTENT TYPE: Webinar | TOPIC: Advertising & Promotions
If you're like most marketers, you love LinkedIn Ads for their B2B targeting capabilities. But you may not love the high price tag, especially if your ads aren't performing as well as they could be. It's time to boost your performance with the right ad strategy and relevant calls to action.
CONTENT TYPE: Sponsored Article | TOPIC: Advertising & Promotions
The demise of third-party cookies has now been delayed for two years. But that doesn't mean marketers need to remain unprepared for similar tectonic changes, including iOS14. Let's look at what has already changed, and how you can tackle upcoming events.
People of all ages have the most favorable impressions of television and email advertising, according to research from GWI.
CONTENT TYPE: Article | TOPIC: Marketing Strategy
If you've ever wondered what gets a new product adopted quickly, look no further than late-night infomercials. Their use of a marketing formula contains lessons every marketer can learn from.
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