Advertising & Promotions Resources for Marketing Professionals

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Diversity in Video Ads: Gender, Age, and Ethnicity Benchmarks

Chart

CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

Which groups are overrepresented and underrepresented in video ads? To find out, Extreme Reach analyzed more than 1 million video ads deployed to linear and digital platforms in North America in 2022.
Marketers' Top Worries About Twitter

Chart

CONTENT TYPE: Chart | TOPIC: Social Media

Marketers say their top concern about Twitter is that hate speech will become more prevalent, according to recent research from Capterra.
How to Effectively Build Your Brand Within Emerging Virtual Worlds

Article

CONTENT TYPE: Article | TOPIC: Branding

As the tide of technology moves closer to virtual reality, what can brands to do prepare? Advertising could look very different in a VR world. This article explores the possibilities.
Tough Times Ahead: Global Digital Ad Forecast for 2022-2024

Chart

CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

Total digital ad spending worldwide did not grow as robustly as expected in 2022, nor will it grow as robustly as expected over the next two years, according to recent research from Insider Intelligence.
The End of Third-Party Cookies Is a New Beginning for Digital Advertisers: Arsen Avakian on Marketing Smarts [Podcast]

Podcast

CONTENT TYPE: Podcast | TOPIC: Advertising & Promotions

George B. Thomas and Arsen Avakian dive into the end of third-party cookies and how it affects digital advertisers, as well as how important it is to connect to people's emotions during their buyer's journey—even more so than collecting data. Are you ready to have a third-party cookie conversation?
Love, Hate, or Indifferent? How People Feel About 6 Common Ad Formats

Chart

CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

People are less likely to say they hate or dislike ads in print media compared with other channels, according to recent research.
The Future of TV Ad Measurement Is TBD. Here's What Marketers Should Do About It.

Article

CONTENT TYPE: Article | TOPIC: Metrics & Measurement

Synchronous viewing of broadcast TV programs seems like an ancient practice now, and the proliferation of CTV, OTT, and online video has made traditional methods of measuring ad effectiveness obsolete. Here are four things marketers can do to adapt.
The Drivers of the Current Digital Advertising Boom

Article

CONTENT TYPE: Article | TOPIC: Advertising & Promotions

Digital advertising is booming, but it's best not to invest in every single channel at once. An ad tech expert shares some wisdom.
It's Time to Embrace Personalization and Education in Your OTT Advertising Model

Article

CONTENT TYPE: Article | TOPIC: Advertising & Promotions

Personalized targeting has worked for banner advertisers for years. However, it was never feasible for OTT—until now. Here's why your OTT ad strategy needs work.
B2B E-Commerce: Six Common Return-on-Ad-Spend Measurement Mistakes

Article

CONTENT TYPE: Article | TOPIC: Metrics & Measurement

Advertising is a B2B e-commerce marketer's best friend—but it can stab you in the back if you don't measure the return correctly. Here are six mistakes to watch out for.
Global Ad Spend Forecast for 2023: A Slowdown Ahead

Chart

CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

Global advertising spend is on course to rise by 8.3% in 2022, but is forecast to slow significantly and increase by only 2.6% in 2023, according to recent research from WARC.
A Beginner's Guide to How Google Ads Work

Article

CONTENT TYPE: Article | TOPIC: Advertising & Promotions

When basic SEO feels like crawling up the flat surface of a rock, Google Ads can give your marketing a lift. Here are the basic types and some best-practices.
Digital Audio Trends for 2022 [Infographic]

Infographic

CONTENT TYPE: Infographic | TOPIC: Content

This infographic looks at how the digital audio market is evolving, including which formats and technologies are on the rise. It also delves into the current state of digital audio advertising and explores how marketers can boost the impact of their audio campaigns.
Global Ad Trends: TV Media Costs Have Jumped 31% Since 2019

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CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

Television CPMs have gone up 31% since 2019—the steepest increase in more than two decades—and they are up 10% year-over-year in 2022, according to recent research from WARC Media.
How to Reach the Right Candidates With Programmatic Recruitment

Article

CONTENT TYPE: Article | TOPIC: Career Management

Programmatic: it's not only an ad strategy aimed at acquiring customers but also a tool for recruiting employees. The technology allows employers to target and discover better job candidates.
Digital Ad Strategy 101: A Starting Point

Article

CONTENT TYPE: Article | TOPIC: Advertising & Promotions

Marketers can't be blamed for being overwhelmed by the seemingly endless choices that digital advertising offers. But do you have to embrace every option and every channel? There's a better way.
Out-of-Home Advertising for B2B Marketing Success: Matthew O'Connor on Marketing Smarts [Podcast]

Podcast

CONTENT TYPE: Podcast | TOPIC: Advertising & Promotions

How can B2B marketers make use of out-of-home (OOH) advertising? Learn how to get started, tackle hurdles along the way, measure your success, and more from AdQuick CEO Matthew O'Connor.
Ad Creative Best-Practices for Reddit [Infographic]

Infographic

CONTENT TYPE: Infographic | TOPIC: Social Media

Which creative approaches work best for advertisers on Reddit? To help marketers optimize their campaigns, the social platform created this infographic.
The Impact of Reddit Ads [Infographic]

Infographic

CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions

This infographic makes the case for why ads have a big impact on Reddit by presenting data related to user behavior and community engagement.
How to Identify What Advertising Strategy Is Best for Your Business: Rebecca Bugger on Marketing Smarts [Podcast]

Podcast

CONTENT TYPE: Podcast | TOPIC: Advertising & Promotions

Do you know where you need to be advertising? Many marketers default to digital, but is that where your audience is? Other advertising methods can be paired with digital for the best strategy, according to Rebecca Bugger.

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Diversity in Video Ads: Gender, Age, and Ethnicity Benchmarks

Marketers' Top Worries About Twitter

How to Effectively Build Your Brand Within Emerging Virtual Worlds

Tough Times Ahead: Global Digital Ad Forecast for 2022-2024

The End of Third-Party Cookies Is a New Beginning for Digital Advertisers: Arsen Avakian on Marketing Smarts [Podcast]

Love, Hate, or Indifferent? How People Feel About 6 Common Ad Formats

The Future of TV Ad Measurement Is TBD. Here's What Marketers Should Do About It.

The Drivers of the Current Digital Advertising Boom

It's Time to Embrace Personalization and Education in Your OTT Advertising Model

B2B E-Commerce: Six Common Return-on-Ad-Spend Measurement Mistakes

Global Ad Spend Forecast for 2023: A Slowdown Ahead

A Beginner's Guide to How Google Ads Work

Digital Audio Trends for 2022 [Infographic]

Global Ad Trends: TV Media Costs Have Jumped 31% Since 2019

How to Reach the Right Candidates With Programmatic Recruitment

Digital Ad Strategy 101: A Starting Point

Out-of-Home Advertising for B2B Marketing Success: Matthew O'Connor on Marketing Smarts [Podcast]

Ad Creative Best-Practices for Reddit [Infographic]

The Impact of Reddit Ads [Infographic]

How to Identify What Advertising Strategy Is Best for Your Business: Rebecca Bugger on Marketing Smarts [Podcast]