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The Power of Emotional Advertising in B2B Brand-Building: Feelings vs. Function

Article

CONTENT TYPE: Article | TOPIC: Branding

A study shows how emotionally resonant B2B ads can build brand strength and drive brand value and business performance. Read more.
How Association Media Delivers for B2B Marketers What Algorithms Cannot

Sponsored Article

CONTENT TYPE: Sponsored Article | TOPIC: Advertising & Promotions

Association media offers reliable, first-party data rooted in professional intent—improving B2B targeting, engagement, and ROI through contextual trust. Read more.
10 LinkedIn Lead Gen Stats B2B Marketers Should Know [Infographic]

Infographic

CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

Nearly half of LinkedIn users are age 25-34. That's one of the stats covered in this infographic that B2B marketers should know.
IT Services Marketing: Channel and Budget Trends

Chart

CONTENT TYPE: Chart | TOPIC: Demand Generation

Which marketing channels are most effective for IT services companies? Which channels are most disappointing? Which channels do marketers plan to increase their investment in?
Five Social Media Ad Trends Shaping 2025 [Infographic]

Infographic

CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

This infographic covers five key social media ad shifts that marketers should be watching, and it explains which industries each shift is most relevant to.
Are You Really Reaching Your Ideal Audience?

Sponsored Article

CONTENT TYPE: Sponsored Article | TOPIC: Marketing Strategy

Reaching decision-makers requires more than impressions. Learn how association media helps B2B marketers boost credibility and engagement. Read more.
The Decline in Ad Spend on Professionally Produced News Content

Chart

CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

Global ad spend on professionally produced news content will fall to $32.3 billion this year, a 33% decrease from 2019, according to recent research.
AI in B2B Marketing: Connecting Adtech and Martech for Full-Funnel Growth

Sponsored Article

CONTENT TYPE: Sponsored Article | TOPIC: Artificial Intelligence

Discover how AI-driven martech and adtech integration enables full-funnel visibility, real-time optimization, and measurable B2B marketing ROI.
What Are LinkedIn Accelerate Campaigns? [Infographic]

Infographic

CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

This infographic from LinkedIn looks at how AI-powered Accelerate ad campaigns work and how they can compliment your current strategies.
Why 'Mad Men' Ideas Still Work—and When They Fall Short

Article

CONTENT TYPE: Article | TOPIC: Marketing Strategy

Today's marketers mix research with storytelling, using data to drive decisions once ruled by instinct alone. See how marketing has evolved—and what still endures. Read more.
The New Playbook for Measurement: Lessons From Mobile, Where It All Started

Article

CONTENT TYPE: Article | TOPIC: Measurement & Analytics

Measurement is evolving fast. See how lessons from mobile ad measurement are helping define signal-agnostic, media-neutral, and privacy-first measurement framework for today's evolving ecosystem. Read more.
Green Practices in Programmatic Advertising: The Way for Sustainable Digital Campaigns

Article

CONTENT TYPE: Article | TOPIC: Advertising & Promotions

Programmatic ads carry a hidden environmental cost. Learn about practices that not only reduce waste and run cleaner but also result in more efficient ad campaigns. Read more.
How Radio Stations Make Money [Infographic]

Infographic

CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions

Although most radio stations get the bulk of their revenue from on-air advertisements, that's typically not their only income stream.
Turning Viewers Into Buyers: How to Use CTV to Drive Conversions

Sponsored Article

CONTENT TYPE: Sponsored Article | TOPIC: Advertising & Promotions

CTV advertising isn't just for awareness—it's also a performance channel, even for B2B. Discover targeting, retargeting, and measurement tactics that drive conversions. Read more.
The Slow But Steady Increase in Podcast Ad Spend

Chart

CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

Global podcast ad spend is expected to top $5 billion in 2025, according to recent research from WARC.
How Contact-Level Advertising Solves Enterprise B2B Marketing Challenges

Article

CONTENT TYPE: Article | TOPIC: Account-Based Marketing

Contact-level advertising enables precise targeting of decision-makers, improving engagement and measurable impact in enterprise B2B marketing. See how it can solve your challenges. Read more.
CTV in the B2B Funnel: How to Drive Demand With Streaming Ads

Sponsored Webinar

CONTENT TYPE: Sponsored Webinar | TOPIC: Advertising & Promotions

Are your digital ads getting in front of your target audience? B2B decision-makers are streaming TV and video. Start seeing real results from connected TV (CTV) advertising with these highly effective campaign tactics. Sponsored by StackAdapt.
The Top 50 Podcasts in the United States [Infographic]

Infographic

CONTENT TYPE: Infographic | TOPIC: Marketing Content

"The Joe Rogan Experience" was the most popular podcast among weekly listeners in the United States in the fourth quarter of 2024, according to recent research.
A Guide to LinkedIn Event Ads [Infographic]

Infographic

CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions

This infographic looks at the benefits of LinkedIn Event Ads, how they work, and best-practices for using them.
The Media Channels Marketers Plan to Increase Spend on in 2025

Chart

CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

Social media and digital display/video are the top media channels marketers plan to increase spend on in 2025, according to recent research.

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The Power of Emotional Advertising in B2B Brand-Building: Feelings vs. Function

How Association Media Delivers for B2B Marketers What Algorithms Cannot

10 LinkedIn Lead Gen Stats B2B Marketers Should Know [Infographic]

IT Services Marketing: Channel and Budget Trends

Five Social Media Ad Trends Shaping 2025 [Infographic]

Are You Really Reaching Your Ideal Audience?

The Decline in Ad Spend on Professionally Produced News Content

AI in B2B Marketing: Connecting Adtech and Martech for Full-Funnel Growth

What Are LinkedIn Accelerate Campaigns? [Infographic]

Why 'Mad Men' Ideas Still Work—and When They Fall Short

The New Playbook for Measurement: Lessons From Mobile, Where It All Started

Green Practices in Programmatic Advertising: The Way for Sustainable Digital Campaigns

How Radio Stations Make Money [Infographic]

Turning Viewers Into Buyers: How to Use CTV to Drive Conversions

The Slow But Steady Increase in Podcast Ad Spend

How Contact-Level Advertising Solves Enterprise B2B Marketing Challenges

CTV in the B2B Funnel: How to Drive Demand With Streaming Ads

The Top 50 Podcasts in the United States [Infographic]

A Guide to LinkedIn Event Ads [Infographic]

The Media Channels Marketers Plan to Increase Spend on in 2025