"Chief revenue officer," "vice-president of revenue operations," "director of revenue ops..." Within the past couple of years, the number of business roles or titles containing "revenue" has shot up on LinkedIn. What's going on?
Revenue operations, AKA revenue ops and rev ops (RevOps), "the strategic convergence of sales, marketing, and customer success to drive full funnel accountability across the revenue engine," according to revenue operations platform Clari.
That entails aligning and optimizing organizational units, technology, and operational efficiencies: teams, data and technology, and processes.
Why is that more important than ever?
Today, your customers can, and do, conduct in-depth research before ever reaching out to you. They are no longer dependent on vendors for information. Moreover, new models of product or service delivery (think Cloud, and subscription-based models) mean ongoing "selling," education, and service, even after the sale, because the funnel is no longer linear, with a clear beginning and end.
An infographic by Clari outlines the case for revenue ops, including what it is, why it's important, what its benefits are, what key metrics to keep an eye on, and more. Check it out:
Continue reading "The Rise of Revenue Operations [Infographic]" ... Read the full article
MarketingProfs provides thousands of marketing resources, entirely free!
Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.
You may like these other MarketingProfs articles related to Management:
- How to Hire a Marketing Agency and Build a Productive Relationship
- Why Job Seekers Are Not Accepting Offers [Infographic]
- If Marketing Is As Critical As Sales Is to the B2B Pipeline, Why Don't We Formalize Training for Marketing Teams?
- The Power of One (Or How to Effect Change): Keith Jennings on Marketing Smarts [Podcast]
- How to Level-Up Your Company Culture [Infographic]