COVID-19 pandemic-related shutdowns have affected a host of industries and sectors in various ways.
Part of the fallout has been the change in the behavior of Web users, resulting in some recognizable online trends—in organic traffic and conversion rates, for example.
Not surprisingly, traffic has generally increased to sites in industries such as media, finance, and healthcare—and decreased for those in the travel, construction, and advertising verticals, among others.
Similarly, healthcare, pharma, and media industry conversion rates have increased, while those for transportation, manufacturing, and travel have decreased.
Those insights are from an infographic by a digital marketing agency, Grazitti Interactive. It highlights the current business impact of, and the digital marketing initiatives amid, the current uncertain climate.
The infographic, moreover, goes into some detail regarding social and search updates introduced by Google, Bing, Facebook, Instagram, Twitter, YouTube, and Yelp, in an effort to deal with the repercussions of COVID-19.
See the infographic for more:
Oh, boy. The dreaded sign up form.
Before you run for the hills, we wanted to let you know that MarketingProfs has thousands of marketing resources, including this one (yes, the one behind this sign up form), entirely free!
Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.
You may also like:
- Seven Things Ruining Your B2B Marketing Budget—And How to Fix Them
- Three Opportunities B2B Marketers Must Seize During 2021 Planning
- Buyer Personas Demystified: Seven Steps to Success [Infographic]
- What the Airlines Got Right and Why 800 Numbers Are the Worst: Mike Betzer on Marketing Smarts [Podcast]
- 10 of the Best Tools for Market Research