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Considered one of the most progressive and talented baseball executives in the game today, Beane gives a behind-the-scenes look at his "Moneyball" philosophy, which made the Oakland Athletics one of the most winning teams in baseball. His methodology has also helped organizations of all sizes—across all industries—to more effectively, efficiently, and profitably manage their assets, talent, and resources.

This webinar is no longer available on-demand. But, you can still get a glimpse of what you missed by watching the after show (only available to PRO members).


This webinar is part of our PRO-exclusive B2B Backstage series, which focuses on strategy and forward thinking. Our speakers share their unique stories and philosophies, encouraging attendees to think differently, to be more creative, to forge a path to better B2B marketing.

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Moneyball for Marketing: The Art of Winning an Unfair Game [B2B Backstage]

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ABOUT THE AUTHOR

image of Billy Beane

Considered one of the most progressive and talented baseball executives in the game today, Billy Beane shattered traditional MLB beliefs that big payrolls equated wins by implementing a statistical methodology that led the Oakland A's, one of the worst teams in baseball with one of the lowest payrolls, to six American League West Division Titles.