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Boosting your rankings on Google is vital: It means more traffic to your site and an increase in leads.

One of the most reliable ways to rank well is link-building. But it's not only the most popular link-building tactics that perform well. Some lesser-used approaches are just as good.

Though Google's algorithms continually change, digital marketers tend to use the same tactics over and over, including guest-posting, broken-link replacement, and the skyscraper technique (updating and upgrading existing content with new and better-quality backlinks).

And those tactics work. Except everyone uses them, and websites daily receive a flood of similar pitches and requests as a result.

Enter underrated link-building tactics that are just as or more effective and help you stand out.

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ABOUT THE AUTHOR
image of Vahe Habeshian

Vahe Habeshian is the director of publications at MarketingProfs and a longtime editor. Reach him via vahe@marketingprofs.com.

Twitter: @habesh