As marketers, we're used to trying new things, but the global pandemic has thrown even the best of us into a bit of a whirlwind.

The physical events we carefully selected are being canceled. The direct mail programs we designed to send to prospect offices have nowhere to go. And the messaging we carefully crafted must be delivered in an entirely new context. At the same time buying processes are disrupted, budgets are more carefully scrutinized, and the sales team is desperate for some help. What's a marketer to do?

Explore the fundamental shifts in marketing (and sales outreach) strategy you need to make to not just survive, but to thrive.

At the end of this session you'll be able to:

• Identify the three elements your pandemic event strategy must include (yes, you still need an event strategy!)
• Understand the keys to empathic messaging that converts
• Create high touch program modifications for when you're not allowed to touch